Please help: Embed WMV into Frontpage without need for site to "run activex"

[candesign]

Hi all... can anyone please help .............(maybe with some HTML code?).............
I have embedded a WMV into my frontpage 2003 site.

The problem is that when a visitor visits the site, they get the yellow bar at the top to the effect that "this site wants to run the activex control" meaning they have to run it first before being able to view the video.
Anyone have any ideas as to how we stop this from happening? Am worried that it will turn visitors away....

If it helps at all, I am using Frontpage 2003 on Windows 7.
And if you want to view the webpage, it is on http://www.jorgegannuny.com

The HTML code already inserted into the site is as follows:
<OBJECT

ID="mediaPlayer"

CLASSID="CLSID:22d6f312-b0f6-11d0-94ab-0080c74c7e95"

CODEBASE="http://activex.microsoft.com/activex/
controls/mplayer/en/nsmp2inf.cab#Version=5,1,52,701"

STANDBY="Loading Microsoft Windows Media Player components..."

TYPE="application/x-oleobject">

<PARAM NAME="fileName"
VALUE="http://www.jorgegannuny.com/media/Bob Recommends Jorge.wmv">

<PARAM NAME="animationatStart" VALUE="true">

<PARAM NAME="transparentatStart" VALUE="true">

<PARAM NAME="autoStart" VALUE="false">

<PARAM NAME="showControls" VALUE="true">

<PARAM NAME="ShowDisplay" VALUE="false">

</OBJECT>

Huge thanks in advance....

[RFH Customer: Ourpcman]

Silly question, but what program/software DO you expect to run the movie?

[candesign]

And probably an equally silly answer....
I can visit loads of sites with videos and not have to run the activeX control before viewing the page. How can I prevent visitors from having to install the activeX control before viewing mine?
sorry.... complete amateur here....

[candesign]

Apologies... the actual message that appears at the top of the web page is "This website wants to run the following add-on Windows Media Player...." etc. It is this message that I don't want appearing....
arrrghhhh